Mackey Marketing Group forms marketing affiliation with OgdenGerard, LLC. Introducing next generation of ho

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November 11, 2009

Introducing next generation of hospitality units called "Venue"™

Marietta, GA November 10, 2009: Veteran motorsport marketing firm Mackey Marketing Group, Inc. announced today that it has entered into a marketing services partnership with Florida-based OgdenGerard,LLC, exclusive dealers for Venue™, a new state-of-the-art custom designed mobile hospitality center. Mackey Marketing Group, with more than 20 years of motorsport marketing experience, will spearhead sales of the new sophisticated mobile exhibit and hospitality vehicle to the motorsport industry.

Venue

"In this current marketing environment additional capabilities such as Venue™ are important for companies utilizing motorsports to be continually successful," explained Brian Mackey, Mackey Marketing Group president. "As an inviting, comfortable and technologically superior mobile hospitality center, Venue™ enables motorsport marketers and sponsors to create a presence at a motorsport event that far outshines anything else that is currently available. It is the next step in creating an environment that will bring the sponsor and the consumer closer through the use of the motorsport promotion platform. We're pleased to offer this kind of 21st century thinking to help make motorsports the best and brightest arena for companies to promote their company and products. "

Venue™ joins a growing list of state-of-the-art marketing partnerships that are part of a portfolio of services that Mackey Marketing Group has established to add greater impact, return on investment and enhanced values to a motorsport promotion. Earlier this year, Mackey Marketing Group commenced marketing partnerships with Brand Thunder and RocketBux, equally exciting new technologies of ideal application to companies utilizing motorsport promotion. Brand Thunder is a customized web browser add-on called a "Boom!" that delivers a visual takeover of the browser theme, an integrated toolbar for content and functionality, plus a multimedia sidebar for videos, photos and more. RocketBux is an easy to use software platform that connects customers with brands using mobile phone technology. RocketBux Mobile Marketing Platform has been designed to deliver the absolute leading edge in mobile promotion and marketing solutions.

"These new services add tremendous depth and capability to a motorsport campaign," added Mackey. "Gone are the days when exposure and passive activation were sufficient to create a reasonable return on the sponsor's investment. In this challenging economy, it is paramount to add new dimension and greater hands-on marketing techniques that communicate directly with the race fan. We believe these new capabilities are precisely what is needed now and in the future to continue to make motorsports the marketing leader in event marketing strategies."

Mackey Marketing Group, Inc. was established in 1986 and has its office in Marietta, GA. The agency specializes in motorsport marketing and sponsorship related services. For more information, visit their website at www.mackeymarketing.com.

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