NHRA MOBILE APPLICATION LAUNCHED: LIVE TIMING, NEWS AND NOTES NOW AVAILABLE FOR NHRA FANS


Anonymous

October 12, 2009

GLENDORA, Calif. (Oct. 12, 2009) –NHRA officially launched, today, NHRA Mobile, a mobile application that will bring live racing action from all 24 NHRA Full Throttle Drag Racing Series events into the palms of NHRA fans’ hands around the globe.         

NHRA Mobile will be anchored by the live timing and scoring that will give fans access to real-time results, but it will also deliver news, blogs, track overviews, race schedules, team reports, point standings, and much, much more.

“Our fans have asked for this technology for quite some time and we are excited to launch NHRA Mobile, our first major mobile initiative,” said Gary Darcy, senior vice president, sales and marketing, NHRA. “We believe the new NHRA application will add tremendous value to our loyal fans seeking access to live race features, as well as news and information on a 24-7 basis.” In the coming weeks, NHRA will launch a “live timing” component on NHRA.com. 

The service is currently available on popular mobile handsets worldwide.  The simplest way to find NHRA Mobile is to check your carrier or device content portal and search “NHRA” to find the download. If it’s not currently available for your device, please check back shortly.

The initiative involved the likes of some of the biggest names in the mobile industry, including Boost Mobile and Hands-On Mobile, the world’s leading developer and publisher of connected games and applications.  

In 2009, NHRA has implemented a multi-pronged new media and social networking initiative to reach out not only to technical-savvy fans, but also NHRA’s young fan base – recent surveys identify NHRA as having one of the youngest fan bases among major sports properties in the United States.

In addition to the launch of NHRA Mobile, NHRA earlier this year launched pages on three of the most popular social networking platforms: Facebook, YouTube and Twitter.

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 24 national events through its NHRA Full Throttle Drag Racing Series. NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17.



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